Editorial:
Jeff Vespa @ Traction Gallery LA
- Publication: Dart
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Whether its Jennifer Annistonís hair color, Britney
Spears bodyfat or
Kirsty Allyís eating habits, legions of people are hopelessly addicted
to paparazzi culture. This billion dollar industry is the perfect
marketing tool for the commercial film and TV sector, a seemingly
acceptable
form of voyeurism that also serves to indoctrinate the rank and
file with a
plethora of subliminally placed , fashions, products and hairstyles.
Fine artist an photographer Jeff Vespa marries
this world of art and
commerce, both pragmatically and creatively. He has catered to the
papp market as a photographer, snapping Hollywood icons on various
red
carpets and earning a few bucks in the process.When he's not snapping
celebrities, Jeff Vespa turns his hand to art. His debut solo show
at hip downtown
LA space, Traction Gallery saw an interesting hybrid of iconic styles,
melding celebrity portraiture with finely honed graffitti, unique
in
that the latter, mounted on hugh canvases, were conjured by brush
stroke
rather than spraycan.
Almost unnoticeably most of the time, pencil marks
outlining the
component shapes show through the colors, suggesting that each work
has in fact
been planned out in advance, that the presiding air of spontaneity
is the
product of artifice. Visages of famous folk like Paris Hilton, Liz
Taylor and Nicole Kidman floated on colored backgrounds with graffiti
tags
swirled around their faces.
Graffiti has emerged as one of the more popular
forms of comtemporary
art. It has strayed away from the common mindset that graffiti is
about
crime and the bad. Like the everyday undertakings of showbiz and
the generic
template of the celebrity image, is graffitti culture as mundane
and
cliche? fomerly credible within fine art spheres, graffitti's roots
embodied the subversive spirit of guerilla arts collectives, yet
after
twenty plus years of hipster linkages, graffitti's accent and style
has seemingly lost its edge, stale via its inclusion as an everyday
commercial graphic, from computer game packaging to skateboard clothing.
Like the disposability of pap photography, graffiti
is equally
imperminent, an uncommon artform in that the artist creates the
work
knowing that it will be physically destroyed within days. The work's
creative impetace and relivence soon destroyed, with a simple squirt
from the spraycan or flash of a camera.With each piece, an artist
hopes to
do something which will be noticed throughout the community, perhaps
even
imitated and/or developed by other artists.
With grafitti, like papp photography, no piece
ever lasts. Hence it is
necessary to repeat new developments again and again in subsequent
pieces, to increase the chances of their being seen. It is also
necessary to
be constantly innovating, in order to stay on the edge of the work
which
is being done. Graffiti styles evolve very quickly, because of the
ephemeral nature of the piece.
Further to this mire or irony was a report of
the wholoe event by hi
archetypal high camp gossip columnist (E-Online) that read, "
"It's...uh...interesting," ventures Samaire Armstrong,
formerly of The
O.C., as we gaze at a scrawled up wall-size image of Tom Cruise.
"But
this one kind of freaks me out--it's so strange!" Maybe it's
the
samurai-like mustache of graffiti sweeping across his upper lip
that's causing her
to shake in her funky denim culottes.
Not scared off is Mena Suvari, who moments later
is smacking her ruby
red lips on Tom Cruise's painted puss! Now, that's a seal of approval.
But
does Suvari love it $15,000 worth? 'Cuz that's the going rate to
take
Tommy-baby home tonight. Just like the artwork, the crowd is red
carpet eclectic. Playboys (billionaire Marvin Davis' grandsons Jason
and
Brandon) mingle with sundry celebs like Armstrong, Suvari, Rachael
Leigh Cook,
Danny Masterson, David Arquette and sis Rosanna, Shannon Elizabeth,
Bijou Phillips, Alias baddie Melissa George and No Doubt dude Tony
Kanal."
Rich celebrities can aid starving artists, so
they should be tolerated
at 0penings. Besides they and their hangers on usually provide nice
eye
candy.
Vespa's enterprising marriage of street art and
celebrity consumerism is a fun way to dispose of extra time and
money, yet the pop immediacy of his work fails to give it an aesthetic
eloquence and timelessness that will see it endure the next few
months - ah well, that's showbiz.
Written by Craig Stephens
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