Odd Future/Coachella – NME – April 2011
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Odd
Future Coachella
Rising
above the corporate dogma that is this years Coachella with its overt
security, sports fan patronage and plethora of desert fuelled beerbarn
intellect, Odd future are the glistening moments of promise.
Divorced
from misogynist cliché, testosterone fuelled ball grabbing and more Odd Future
redefine hip hop for those who know care or are at least there.
As
a big thing hopeful to redefine a possibly tired genre Odd Future delivered,
with a clusterfuck of Coachella fans and more. Teen wizardy defying
the monolith of pre deteremined corporate branding.
This
is hip hip renewed reinvented reinvigorated in an id prefer to preserve
wildlife to brawl over chicken and wfafles kind of way. Inkeeping with the
alternate vortex of time that applies to music sensations, OF have
arrived and captivated press, luminaries and an assortment of decent
females in cutoffs.B
Playing
the cavernous Sahara tent at a prime late-afternoon slot, they
catered to a simmering mass of kids festering to a pre emptor of internet hype
and club gossip.
You
gotta l;ove when and urban gang of kids play homage to wolves over ghetto
angst. . In just a few months, Odd Future has turned from online
wonderment to hyped in the hood renegads redefeining
westcoast hip hop stylee,
Fuelled by a
sheltered heritage of computer games, mp3 hip hop nostalgia and more theirs is
a land of brazen departure from the morays of urban iconography. Their
signature track"Sandwitches," delivered – rough ragged and raw.
Dig the new breed as
they say – inkeeping with the crumbling empire these kids are on the case, an
embodiment of what is here and now. Yes the Coachella crowds loved in
with a festering crowd testament to their timeliness.
Hip hop in the US has
been if its not broke don't fix it, but Odd Future are keen to desecrate the
corpse. They've got a loyal fan of new age fans that adore them, eating up
their every utterance.
Yes they
are here they are now like a reinvented caste of hip hop 2011, like
a Wu Tang Clan with a sensibility for animal liberation, poltical correctness
and brotherhood rather than a penchant for Hummers crack and guns
Hipster hip hop ?
Storming the stage like a jail formed basketball team Tyler's hoarse
edged warblings wer captivating, a big thing in the works .
Odd Future comanded a
loyalty and patronage beyond any act at Coachella. They even have the own
catchphrases, "swag," "golf Wang," and more which seem to be some form of in
joke for their brethren,
Still they are
the shit for now even though too many cooks element to posse rap may
apply with a stage full of people. Ultimately theses kids have amassed a
cult following among the LA scenesters. Lindsay Lohan dancing backstage
could be a foreboding, but for now they can do wrong
cs
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